Trois-Rivieres, September 25, 2017 – It is with great pride that the Corporation des Évènements de Trois-Rivières closes its third season of operations. A total of 107,000 people visited the Cogeco Amphitheatre during the summer of 2017, a 13% increase over the previous year's overall traffic.
The year 2017 was very special for the Corporation given the high expectations to satisfy our clients and the great tourism and cultural offer in the province this year. The work done by the team and the meticulousness operations ensured that the Cogeco Amphitheatre was successful and convince fans of music and performing shows to make Trois-Rivières one of their destinations this summer.
"This third summer season offered one of the most diverse program in the history of the amphitheatre, bringing a wide range of emotions to our customers. Of course, the tremendous success of the Cirque du Soleil show - STONE, Tribute to Plamondon is certainly the central element of the 2017 season " says Roger Picard, president of the Corporation des Évènements de Trois -Rivières.
The implementation of several concrete actions to raise the Cogeco Amphitheatre spectators experience, the addition of many technological tools in the various contact points with our customers, the implementation of a sustainable development plan, the promotion of the collaboration with the various tourism and cultural players in the area and the synergistic development of our various events have allowed the Cogeco Amphitheatre to present a unique cultural offer as a pillar for the region.
"With the idea to constantly grow and improve ourselves, the Corporation set targets each year to guide its strategy in order to pursue its development and consolidate the position of Trois-Rivières as a cultural destination of choice" explained Mr. Steve Dubé, Executive Director of the Corporation des Évènements de Trois-Rivières.
Of the 107,000 people who visited the Cogeco Amphitheatre during the season, 45% came from the Mauricie and 55% from outside the region. It is therefore not surprising to see the impact of these visitors in downtown Trois-Rivières. This means that the Cogeco Amphitheatre fulfills its role as an attraction site for tourists.
After a more positive summer, the Corporation des Évènements team is now looking at the Cogeco Amphitheatre Cabaret program, which will be presented in winter 2017, as well as the upcoming summer season. To learn more about this program, visit www.amphitheatrecogeco.com and follow us on social media.